TAALEEM is one of the largest education providers in the United Arab Emirates. Part of their 2019 objectives was to refresh the brand and unify all schools into one same communication and create a solid, meaningful overall identity that would reflect the common values of Taaleem Schools.
The 4 main IB schools were the first on the list. Their communication was dated, unappealing and lacked a unified direction.
Every Taaleem school has a vision that sets a distinctive culture.
Greenfield International - Hand in Hand
Uptown International - Thinking Ahead
Jumeira Baccalaureate - Others Come First
RAHA International - Embrace Everybody
The new overall brand communication conveys this message by stripping down the visual identity to its basic shapes to represent ideas and visual concepts. We created a language that is accessible, easy to understand and entertaining. Just the way education should be.
Communication made easy
to teach and entertain
Through simple illustrations and animations, we created a common language that was playful and quirky, communicating the overall brand message and reinforcing its values.
Students are above anything
The communication shows it. Not only is it created for them, but they are also pivotal in transmitting the message. Every TVC is personal and focuses on the uniqueness of its students. We left aside the school itself and focused our attention on a more emotional side: The students’ insights and visions.
